A new era is upon us

It's time to add a touch of Gloss

Begin the journey

Gloss has created a reputation for delivering effective and creative solutions to develop our clients' brands.

By partnering with BCLM we aim to inspire and harness innovation, expanding the horizons of your goals and providing a driving passion to reach further. Together we can set in motion BCLM’s perfect marketing and brand development strategy.

With our qualified team made up of marketing experts, web developers, content writers, analysts and designers, Gloss is always at hand to provide continued support in person, online or by phone. We value our working partnerships highly, so you can rest assured we’ve got you covered every step of the way.

Gloss have been responsible for the design and construction of both the Nachural events website but also of the recently launched The Business Influencer magazine. They have been excellent to work with, they are respondent and open to all ideas and happy to put forward innovative ways of thinking too and above all they have an eye for design too - highly recommend...

Ninder Johal DL
CEO at Nachural

Gloss have designed us an imaginative site which is really attracting attention. We are very pleased with it and its content and look forward to continuing our relationship with Gloss as we continue to develop/enhance the site.

Keith Stokes-Smith FCIS, ACMA
Magistrate, Consul for Lithuania, President of the Birmingham Consular Association and President of the Greater Birmingham Commonwealth Chamber of Commerce.

Our Team

Dee Vadgama
Managing Director
UI & UX Design Specialist with over 8 years of industry experience in Server Side & Client-Side Coding, SEO, Digital Marketing & Agile Project Management. Dee has worked on projects on both a national and international scale, offering a professional and a hands-on approach to brand strategy working with clients such as Caudwell Children, The NHS, BritAsia TV & Birmingham Commonwealth Association.

Emma Elwell
Client Services
Over 15-years in the industry. Emma has worked at some of the largest agencies in the Midlands. Her experience covers digital, social media, project management, creative delivery and developing Client relationships. Having extensive experience in the Leisure & Tourism industries, including Drayton Manor Park and Evesham Country Park, Emma is the perfect team member to be involved with the project.

Peter Lovatt
Experienced Software Developer
Bringing over 2 decades of experience in architecting, leading and managing technically complex projects, together with managing the needs and expectations of multiple stakeholders, from Board level to junior developers, bringing the experience to deliver a wide range of projects. Having worked with Birmingham Museum & Art Gallery being a critical part of their initial development projects Peter is aware of the challenges and approahces needed for this project.

What we have to offer

A 15-strong, independent creative and digital agency based in the heart of City Centre in Birmingham. We have been tailoring effective marketing solutions for clients up and down the country for over 6 years. We love what we do and take pride in every project we are involved in. With diverse backgrounds and experience, our team provides the perfect mix of creativity, technical and strategic minds, so you can be reassured your project has been handled by the best in the business. Here at Gloss, we don’t just provide a service, we create a partnership and we are pleased to say that our Client’s stick around with us for years. We put this down to working closely with our Clients and communicating in an honest and open way. If you’re happy, we are happy.

Objectives

  • Encourage and grow the current visitor audience, via the website, with the ability to engage and educate different people and tell the story of BCLM to a wider audience, significantly the schools.
  • Create awareness of the other offerings at the Museum, other than just as an attraction to visit.
  • Position BCLM as a first choice destination in the West Midlands and beyond for the relevant audiences

Simply put, an up-to-date website that will make it easy for audiences to navigate and allow them to receive the very best experience from BCLM.

What we have done before

Nachural - www.nachural.co.uk
The task was to create a web presence that would truly reflect the brand and it’s values. Built with a customised CMS platform with the ability to do ticket sales and follow an ecommerce experience.

Birmingham Commonwealth Association - www.b-ca.org
Multi stage task - First stage completed. To create a website that can allow for subscription membership payments and provide a mobile first approach to displaying content. Stage two (still in development) prepare for the arrival of the Commonwealth Games with unique features and modules.

BritAsia TV - www.britasia.tv
Ongoing work and support, being a client for over 4 years BritAsia TV is the largest tv platform for British South Asians. Providing monthly support and development along with training and workshops for the in-house team.

Deliverables

Content & Copywriting

Your web content is vital to portraying the right message to your audience. Gloss employ expert copywriters, capable of delivering the correct BCLM tone of voice and messages in an informative manner whilst also inspiring the reader to take action and connect emotionally with the cause. This increases conversions and also hugely benefits SEO results

Search Engine Optimisation

Gloss have a dedicated search engine optimisation team who will work tirelessly to ensure BCLM maintain a position at the top of the good results pages, widening your target audiences accessibility and increasing engagement and conversions.

Photography/Videography

With in-house photographers and videographers, Gloss can ensure the BCLM images look professional and inspire visitors and stakeholders with bespoke creative video content, reinforcing your core values and presenting your valuable work.

Web Development

With over 20 years of web development, Gloss is a powerhouse of creativity. No stone will be left unturned if we’re given the opportunity to reimagine, create and build BCLM’s website. Everything we work on is developed to the highest standard, fully optimised for search engine optimisations and geared towards BCLM engaging more effectively with its audience, supporters and stake-holders.

Innovative designs and thinking outside-the-box are our speciality, however we always keep user satisfaction at the forefront of our efforts, ensuring our sites are fully responsive for mobile devices and desktops alike - especially important for visitors to BCLM who are more likely to browse and book on a mobile device - each site is progressive and intuitive in its navigation.

With continued support after site launch, you’ll never have to worry about anything to do with the website, especially during peak visitor times.

App Design

If developing your reach further and making your services even more accessible is an aim in the coming years, making an App could be the answer. With an experienced team of in-house software and app development specialists. Gloss can guide you through the process from inception all the way to completion, handling all the red tape and logistics for you.

Animation

Specialist animators and graphic designers in our team can bring BCLM’s new website to life with bespoke artistic motion creations, drawing the visitor’s eye where you want it and when you want it, ensuring you stand out from the crowd and maximising audience engagement.

Corporate Printing

With vast knowledge of designing and printing publications, magazines, banners, posters, leaflets, business cards, merchandise and so much more, Gloss can support BCLM’s new website launch with beautifully crafted high quality printed promotional materials.

Your Brief & Next Steps

1. Developed in collaboration with colleagues
2. Simple and accessible design
3. Clear calls to Action
4. Information is not replicated
5. Act as a gateway to all digital content
6. Design is modular
7. Increased self-serve capacity via CMS is key
8. Mobile-first approach
9. Exploit analytics and data capture
10. Recognition that the website must continually evolve

Our aim at Gloss is to discover what works for the BCLM and assist in maintaining future developments.

It can be overwhelming to find the right way to market your brand. We aim to remove this pressure by providing expert support and guidance.

If you want your brand to have an impact, you need to be taking advantage of all the great digital platforms that will boost your visibility. Gloss can help you to achieve this by analysing, reorganising followed by developing your online presence.

That way you can let your audience know about what you offer and what you’ve achieved.

Websites are a powerful tool that drive engagement from readers. At Gloss, we can help you to achieve this by constructing reliable, structured websites. For an easily navigable online presence, we will create clearer links between digital content. This will provide you with a modern, custom website that are on-brand and run smoothly.

We remain detail-oriented from the outset to capture the essence of your brand. That way we can ensure that the website created is consistent with your needs. We will assist you in refining the website content, current SEO strategies and techniques will help to drive traffic to your website.

Social media helps to build business relations. We will support your business goals by generating valuable, stimulating content supplementing your in-house team.

After the initial development process, it’s all about consistency. Your websites will be regularly monitored and analysed. Future events can be promoted across all channels, ensuring that you can promise a spectacular evening for guests. We will be dedicated to providing creativity and consistency for the digital side of your brand.

Adding a touch of Gloss can help your online presence support your goals!

Here is what we propose to initiate the process...

Scoping Meeting to clearly identify the needs and requirements in as much detail as possible. This would result in the commencement of the website development. Once the website has been approved and made live we will offer 1 month of support pro bono which will consist of work to the website, content generation, social media support, graphic design and training.

At stage one, we would recommend building in some time to function test, along with aesthetics, to ensure your key target audience are on board with the site. This is especially important as we want to attract a number of different groups and their requirements are slightly different. Total Cost: x 2 groups of x 5 people each £1,200 per group

Stage One
£5000

Website go live includes main site + events + learning

Stage Two
£5000

Shop is added on

Stage Three
£3000

‘Explore our collection’ section added on

Thank you for taking the time to read this, please contact Emma - emma@gloss.agency if you require any further information or would like to move forward with us!